Here shopping Queens (and also a shopping-King), betrayed professional what woman of the world should have in her wardrobe. The buyers of the luxury online department stores net-a-Porter.com (Sasha Sarokin), Mytheresa.com (Justin O’Shea) and Stylebop.com (Leila Yavari) are straight from the shows in New York, Milan, Paris back – and report exclusively in Our site on their shopping trips.
Occupation shopping-queen – or cooler King (Justin O´ Shea). These three upper buyers get paid that they spend the money of others. And know what we want before it is ever on the market. Our site introduces the three popes of taste of the online luxury department stores – and of course their favorite looks for the autumn/winter of 2014/15.
P.S. Yeah, the favorite outfits of the fashion professionals are often so expensive that you could buy a new car of. But in fashion, yes the Golden savings rule applies: steal the look! Because Zara & co are already busy most copy…
Leila Yavari (our site)
She studied political science, worked as a model and stylist – now buys the exclusive online shop for Leila Yavari (36) a Stylebop.com (based in Munich). The native Shona graduated of the U.S. elite University Berkeley summa cum laude, then she began her fashion career. Only as a model for Chloe and as a stylist in Paris. Four years ago, she went to Stylebop. “By happy coincidence” met the German owners of the Berlinale. Today’s song: “head of buying”. Stylebop leads over 250 luxury brands, has 15,000 products in the range, shipped annually 200,000 orders in 100 countries. Leilas fashion philosophy: “you can learn to taste. As music. You have to listen to many boards and make mistakes. My tip – just look in the mirror. ” Their personal uniforms: plain dress, for example, from Jil Sander, or a tight pair of pants and a casual shirt. In the trend wardrobe includes: a pair of boyfriend jeans, a Burberry trench, a Valentino handbag and a small black and good sweaters and T-Shirts. Stella McCartney underwear with days of the week on the panties. “Even underwear must be cool”, Leila.
Justin O’Shea (our site)
From the Australian Bush (his mother taught there deaf Aboriginal) in the showrooms of Paris, what kind of a balancing act: Justin o’ Shea (34) was truck driver in his old life, was in Tahiti with beads, was purchasing for Nobel boutiques in Kuwait and is ‘Buying Director’ for four years in the exclusive shopping portal mytheresa.com (200 employees, 2,500 orders every day, 180 designer portfolio, founded in 2006). Of Justin’s fashion philosophy: “the look has to be casual. Who too much tiring, is never cool. Who is uncertain, should be better simply dress. For example a wide-cut pants, white blouse, sneakers. Smart casual is always.” His personal uniform: Prada suits, Acne Jeans, Zegna shoes. Tip for the first date: “high heels and jeans they wore 20 years ago. Better a minimalist dress to please a man. Show but never too much. Cheap looks!”
Sasha Sarokin (our site)
The 33-year-old could be born in the US Parliament. The American (from L.A.) studied political science at Vassar College in New York – decided but then but it rather to revolutionize the fashion world. As a shopping Queen! First, she bought for the American in boutique chain ‘Scoop’ Couture, later for juicy. Today, she heads a team of eight buyers at the online giant Net-a-Porter (send packages in 170 countries will send 2,500 employees). Sasha’s shopping trips are more raids. Shoppt 10,000 looks for a season, works with 250 designers, sees up to 70 shows a year. Since 2008 she is used for bridal and jewelry at net-a-Porter, responsible. Her style – “clean chic”. Sasha: “fashion must be portable and versatile for me – because I travel a lot.” I mix classic items with new longsleeves. I do not disguise myself, fashion must be practical.” Your favorite pieces, which are never outmoded: A biker leather jacket by Saint Laurent, an off-white MIDI-skirts by Tibi’s Sonoran, a few boots by Alaïa.
What parts of geshoppt have the buyers for this autumn – above in the photo gallery! And Sasha: we supply the same views of the summer 2015…
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