As a woman with large breasts, it’s pretty hard to find suitable and beautiful lingerie. Especially the search for a well-fitting bra is a pain for many women. This problem led to 2012 to establish her lingerie label SugarShape Sabrina Schonborn and Laura of Gangrade from northern Germany. Meanwhile, the SugarShape bras and bikinis are a true secret tip for many women.
What makes exactly the success of SugarShape and what bras from her range Sabrina Schonborn and Laura GOLLER most, like, we have asked the creative business women in the great wonder woman interview.
The SugarShape founders interview
Wonder woman: The Bras by SugarShape are mega popular with women with big breasts – why is that?
Sabrina Schönborn and Laura of Gangrade alias SugarShape: Just like the other women in our family, we both were blessed with a large bust size – and never found bras in our size that fit properly and look while still beautiful. But with large breasts , a good Chair BH is especially important, because otherwise not only the silhouette, but also the health can suffer (the back sends his regards). That’s why we have created SugarShape. With us, the customers will find a bra, in which they can feel easy, because he is wonderfully comfortable, optimally supports the bust and conjures up a great cleavage. And all in a modern, yet everyday design – just a faithful companion in all situations of life. We now offer also bras for a small bust size due to the high demand.
Measure the mass of a woman can do any lingerie shop – what is the service of SugarShape so much better?
SugarShape: We have developed SugarShape a revolutionary sizing system for a better fit, far away from the classic Cup sizes, that’s so in the German lingerie trade didn’t. We have over 50 different bra sizes in the program! We have moved to a larger camp just to accommodate the many variants. Because of limited space, this is of course not so easy in the stationary trade.
Like a good lingerie shop, we also offer a personal expert advice. However, the customer to do so must be no long way to go, get “naked” in a cold, bright cabin or here to view from prying eyes.
SugarShape has developed the VIB-box just as a special – for very important boobs. Is it really worth to fill the long questionnaire for the order?
SugarShape: In the search for the perfect underneath to support the women, we have our “VIB box’ (short for ‘European important boobs for the very’) launched at the beginning of the year. After the customer on www.sugarshape.de/vib-box type who filled out a questionnaire about underwear preferences and breast, our fitting experts based on the test results of 3 to 4 Select laundry and swimwear sets and send them in a VIB box free of charge to your home. Where can the customer try without obligation the goods alone and retains and paid only the parts that really convince them at the end. The rest, she can free return or Exchange. For women who are still unsure if their bra choice or just surprise with beautiful lingerie would be worth anyway, 5 minutes to take time to fill out the VIB box questionnaire. Yes extra, we have created the offering to our customers to save time and to find, without that she must leave their home to the perfect bra for her.
Many women swear by especially on the fit by SugarShape bra and the panties – how get that here, that your lingerie are so comfortable to wear?
SugarShape: Very simple: We bring products to market that meet our own high standards! Each part is from us and our team thoroughly tested before it goes into production – and we are our biggest critics. With us, no bra can tweak and cut no panties. And scratchy fabrics are we anyway taboo. We place highest value on a good fit: there’s no cleaning, just “looks nice” – it must also “keep”, promises (in the truest sense of the word).
There are also bras for large breasts without oppressive yoke at SugarShape?
SugarShape: If the ironing press, this is usually a sign that the woman is wearing the wrong bra size. Here, our fitting advice can work wonders. But because every woman is individually constructed, there are also body that simply do not blend with classic Underwire bras. That’s why we have also Bras without yokes in the offer, that model a beautiful decollete and a round shape available in large sizes. Our nursing bra has no metal brackets, to secure an optimal milk flow.
Women with some love also the SugarShape swim wear, especially the high cut bikini skips more kilos – plans SugarShape even more colors, patterns and shapes?
SugarShape: In our swimwear we always make sure that it is “suitable for the beach” in all sizes, feels comfortable the customer is also under “other observation”.
This season we have our Pink multi way bikini “Malibu” launched (www.sugarshape.de/Malibu), which is also a large bust size without carrier on the spot. So far, we had missed something on the market. To a high waist panty with a retro look can be combined and others with slight shape effect, to hide a little tummy. The feedback from the customers came here mainly about our social media channels: in the form of many great beach photos, on which she glistened in her “Malibu”-Bikini. Something like that makes us very happy.
According to which criteria you choose new shapes and colors at SugarShape for your Bras?
SugarShape: The selection of our designs we inspired varied – from our best-selling, current trends, but above all by our customers. About online voting, they have the opportunity to participate in our collections with us and we deal intensively with their feedback. At the end, the most important criterion is that the BRA on the wearer looks excellent – and not only on the bracket.
In addition, we offer our customers the ability to customize our Bras with interchangeable jewelry pendants, the so-called “bra charms”. Each bra becomes the personal favourite.
Which materials used SugarShape why?
SugarShape: We use modern synthetic fibres, which guarantee an ultimate comfort, an optimal resistance and durability for our bras. Soon, we will also launch our first collection of panties cotton on the market. Why? Because to our customers have desired it.
Where and by whom are SugarShape BHs produced?
SugarShape: We develop our products with our textile experts in Germany, they are produced in China. We work with leading suppliers in the field of underwear together, which can achieve even long-standing know-how in the production of ‘Big Cup’. We were again personally on the spot just to remove the current collection to promote new developments and to convince us of the production conditions. The seamstresses and closer work as we 8 hours a day, but with a 90-minute lunch break, in which they hold even a NAP. We have that here sometimes!
How can be found at SugarShape the models for your shop photos?
SugarShape: In the selection of models, it is important that we present our products to many different types of women, so that the customer can easier imagine, the article on her would look like. The dimensions are secondary; a positive charisma is in demand! So many customers before our camera have landed in the past. Currently, we find more and more our models via Instagram. There is still plenty of undiscovered talent!
Offers for women who don’t like online shopping, SugarShape regularly fitting events at – how to run that off and how many customers come to such an event?
SugarShape: At our extremely popular fitting events at SugarShape headquarters arriving up to 100 women from the whole Republic – sometimes even from abroad – on the day professionally measure are experts of our fitting and advise to leave. Here you can try on all SugarShape collections alone and take their favorite pieces at a special price. To sweeten a possible waiting period, always a free programme – by the manicure with a neck massage, we offer visitors up to the cocktail bar. Even Santa Claus was already visiting with us!
Plant SugarShape, someday to offer special bridal lingerie, for example, a corsage?
SugarShape: As of now, we have a selection of beautiful bridal lingerie on offer, which can be customized with our Bra charms. So the bride can surprise her treasure with a sparkling heart or a Blue Crystal (“something blue”). We develop constantly new models and a corsage is on our to do list. Now first of all today we launch the first sports bra by SugarShape!
Will there be SugarShape someday as a retail store?
SugarShape: Of one’s own is a dream of our flagship store Pink! Currently we concentrate fully on online business, because here we see immense potential which we can still exploit.
What are your favorite bras from your assortment?
SugarShape: On a long, tiring day of work, Sabrina swears on our multiway-bra-top “Darling” (our site) because there are especially good grip and optimally relieve the shoulders as a tank top with built-in Bra. Also Flash under the shirt, so more forth no bra straps. Laura particularly like wearing our lace bra top “Venezia black” (our site), because it is classic and sexy at the same time.
What bra from the Is SugarShape shop ordered most of all?
SugarShape: The absolute bestseller is our basic series “Pure” (our site), which is available in many different colors (soon also in pink!). The seamless bra is not among the clothing, is super comfortable and modeled a fantastic form. Our customers swear that he “20 kilo lean” and makes “20 years younger”. We are more modest and like to explain it to the “best T-Shirt bra of the world”. 😉
Thank you for the interview, SugarShape!
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